Marketing Campaign Management

With a focus on cross-functional collaboration, I led the creation and implementation of the best digital marketing and creative assets and strategies for campaigns. I project managed a wide variety of marketing and brand initiatives while keeping all stakeholders aligned, informed, and under budget.

Examples from a Formstack campaign I managed:

See a full workflow guide here

Templatization & Standard Practice Development

At Formstack I was responsible for standardizing best practices for campaign management for the marketing team. I helped to templatize a campaign brief document, campaign overview deck, and lead tracking flowcharts.

Example Campaign Overview Deck

Example Campaign Brief Template

Example lead tracking flowchart:

B2B SaaS Proposals and One-Pagers

I was both the project lead and designer for these assets.

B2B SaaS Display and Social Ad Campaign Images

Ditch the Digital Duct Tape – Brand Awareness Campaign

This campaign focused on the concept of a board of directors holding things together with “digital duct tape”, a disconnected network of apps and emails that is holding them back from operations optimization. Watch the accompanying campaign video!

B2B SaaS E-Books

These e-books were written by consultants but all art and layout design I produced in-house for Boardable. These two e-books focus on the Boardable Nonprofit Board Engagement Survey Report and the roll of the board admin for a board of directors.

Nonprofit Annual Reports

I was responsible for design and copy editing on these reports.

Christel House Promotional Materials & Campaigns

Event Materials

Christel House Passport To Prosperity Fundraising Event

Auction Catalog: https://issuu.com/christelhouseinternational/docs/auction_items_catalog_final__maybe_

ServLife Campaigns

ServLife Promotional Materials

Responsible for all designs and most photography.

Posters for Theatre Events at Butler University

Responsible for both photography and editing for posters.