Multi-Channel Campaigns

Ditch the Digital Duct Tape – Brand Awareness Campaign

I created the concepts, visuals, and implemented the promotion of this campaign, which focused on pain points for prospective customers. A board of directors cannot hold operations together with “digital duct tape”, a disconnected network of apps and emails that is holding them back from operations optimization. The campaign presented Boarable as a solution to the problems of “digital duct tape” using social media ads, video, and blog posts all showing value added when using Boardable’s Board Management & Meeting Software.

Brand Awareness Video

Distributed on Social Media, paid ads, Youtube. It was used with blog post messaging that has since been archived, which then gave a CTA to start a free trial of Boardable.

Social Media Ads

These images and carousel ads were sent out both organically and in paid ads on Facebook, Twitter, and Instagram. These ads fed to a landing page for a free trial of Boardable Board Managment Software.

Video Thumbnail Image

Social Media Ad

Social Media Carousel Images

Blog Post Story Images

Christel House End of Year 2017 Collateral Campaign

This was a fundraising campaign for the end of the year, focusing around a new school being built in Jamaica. The Campaign included a mailer with a commemorative magnet, as well as email newsletters and social media ads.

Magnet was fixed to insert

ServLife Spring 2016 Monthly Giving Campaign

“Keep Us Spinning” was a monthly giving campaign that included a mailer with a music cd, video ads, emails, and social media ads. The CTA was to join a community of monthly donors to support the organization’s efforts.